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Recent years have seen dramatic changes to the events industry. The
influence of social media and global communications technology,
increased focus on environmental sustainably and social
responsibility, and changes to the economic and cultural landscape
have driven rapid expansion and increased competition. Special
Events: Creating and Sustaining a New World for Celebration has
been the event planner's essential guide for three decades,
providing comprehensive coverage of the theory, concepts and
practice of event management. The new Eighth Edition continues to
be the definitive guide for creating, organizing, promoting, and
managing special events of all kinds. Authors, Seungwon "Shawn" Lee
and Joe Goldblatt, internationally-recognized leaders and educators
in the industry, guide readers through all the aspects of
professional event planning with their broad understanding of
diverse cultures and business sectors. This definitive resource
enables current and future event leaders to stretch the boundaries
of the profession and meaningfully impact individuals,
organizations, and cultures around the globe. Global case studies
of high-profile events, such as the PyeongChang Winter Olympic
Games and Norway's Constitution Day annual event, complement
discussions of contemporary issues surrounding safety, security,
and risk management. Each chapter includes "Ecologic," "Techview,"
and/or "Secureview," mini-case studies, a glossary of terms,
plentiful charts, graphs, and illustrations, and links to
additional online resources.
Here is the first book to specifically and comprehensively address
the rapid changes and advances in technology in the planning,
management, and marketing of meetings and events. The
multigenerational trio of authors, including Joe Goldblatt and two
of his former students, Seungwon "Shawn" Lee and Dessislava
Boshnakova, cover the most important aspects of using technology
for today's meetings and events, such as How to harness the power
of social media How to use crowdsourcing effectively How to choose
appropriate room layout design software How to manage and use
guest-generated content How to measure and evaluate your success
How to choose meeting registration software How to promote your
meeting with blogs, websites, podcasts, and more How to hold
virtual meetings and events How to use search engine optimization
to advantage The area of meeting and event technology is a
fast-growing component of the meetings, incentives, conventions and
exhibition (MICE) industry. With a foreword by Corbin Ball, an
internationally renowned speaker, consultant and writer in the
meetings and events technology field, The 21st Century Meeting and
Event Technologies will be an essential resource for hospitality
students and business professionals. Faculty may request an
examination copy from [email protected]. Please provide
your name and title, course title, course start date, current text,
number of students, and your institution address.
Here is the first book to specifically and comprehensively address
the rapid changes and advances in technology in the planning,
management, and marketing of meetings and events. The
multigenerational trio of authors, including Joe Goldblatt and two
of his former students, Seungwon "Shawn" Lee and Dessislava
Boshnakova, cover the most important aspects of using technology
for today's meetings and events, such as How to harness the power
of social media How to use crowdsourcing effectively How to choose
appropriate room layout design software How to manage and use
guest-generated content How to measure and evaluate your success
How to choose meeting registration software How to promote your
meeting with blogs, websites, podcasts, and more How to hold
virtual meetings and events How to use search engine optimization
to advantage The area of meeting and event technology is a
fast-growing component of the meetings, incentives, conventions and
exhibition (MICE) industry. With a foreword by Corbin Ball, an
internationally renowned speaker, consultant and writer in the
meetings and events technology field, The 21st Century Meeting and
Event Technologies will be an essential resource for hospitality
students and business professionals. Faculty may request an
examination copy from [email protected]. Please provide
your name and title, course title, course start date, current text,
number of students, and your institution address.
Providing a comprehensive guide to understanding, planning,
promoting, and producing special events, this seventh edition of
Special Events, 7th Edition describes the theory and practice of
all aspects of event management. Written for current and future
event leaders, the text continues to expand its emphasis on the
growing globalization of the profession, taking into account the
skills leaders need to deal with other cultures, societies, and
business practices to plan and deliver successful events. New
coverage includes sustainability, technology, security/risk
management, and the impact of social media on events and event
marketing. 15 all-new case studies have been included, as well as a
brief glossary of terms at the end of each chapter to further
define the terms used in the chapter.
Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing.
Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers - Specifics of licensing deals
* An ontology of the study of planned events and the professional
practice of event management and event tourism; * User friendly
explanations and language to explain and contextualise jargon and
technical terms within this wide and varied field; * E version has
an interactive function with hyperlinks to sources, books in the
EMTM series as well as ability to bookmark pages, instant linkage
to cross references and more. This Dictionary, produced by a
distinguished and varied panel of international editors, is an
invaluable reference for students, academics, practitioners,
researchers, policy makers. For the first time, it compiles and
defines a comprehensive glossary of terms used in the
event-specific literature. Whilst many of these terms are
commonplace, their usage in the events literature is often specific
and in need of interpretation. Whilst there are numerous short
entries and basic definitions, the emphasis has been placed on
terms with high relevance to planned events, and in particular to
theories, concepts and models specific to event studies. Multiple
usages, including quotations are provided, where relevant, to cover
the breadth of meanings and applications of the terms. Part of the
Event Management Theory and Methods Series. This series examines
the extent to which mainstream theory is being employed to develop
event-specific theory, and to influence the very core practices of
event management and event tourism. They introduce the theory, show
how it is being used in the events sector through a literature
review, incorporate examples and case studies written by
researchers and/or practitioners, and contain methods that can be
used effectively in the real world. With online resource material,
this mix-and-match collection is ideal for lecturers who need
theoretical foundations and case studies for their classes, by
students in need of reference works, by professionals wanting
increased understanding alongside practical methods, and by
agencies or associations that want their members and stakeholders
to have access to a library of valuable resources. Series editor:
Donald Getz PhD., Professor Emeritus, University of Calgary,
Canada.
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